Reviewed listing: NASDAQ:AAPL · Analysis dated Oct 21, 2026
It has not been confirmed whether the basis of this analysis still holds today. Read it as a dated earlier assessment; it does not establish a current buying opportunity.
How does the company make money?
Apple sells iPhones, computers, and other devices. It also offers services such as apps, music, and online storage. Its products and services complement one another.
What supports the business?
Apple makes a lot of money from its devices and services. In the most recently reported quarter, revenue rose by a little over 16 percent; services generate particularly high margins.
What could improve?
New devices and more paying service customers could further increase earnings. For that to happen, demand and profit margins must hold up even after the strong recent quarter.
How is the stock price assessed?
This assessment refers to the analysis and its quoted price shown here. It is not a live quote or a personal recommendation to buy.
339.50 USD appear rather expensive. That amounts to around 39 times the most recently reported annual earnings per share. The price assumes consistently good results and, in my calculation, offers little cushion.
What is the main risk?
Rising component costs, trade conflicts, and changing rules for services may weigh on earnings. At a high share price, even modest disappointments can trigger steep share-price declines.
What is the overall assessment?
Apple generates substantial profits and continues to grow. Nevertheless, at 339.50 USD, the stock appears rather expensive: the price is about 39 times the most recently reported annual earnings per share. Good new products and rising services revenue would first have to earn this high price sustainably. Overall assessment: watch.
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