Reviewed listing: NYSE:HUBS · Analysis dated Oct 19, 2026
It has not been confirmed whether the basis of this analysis still holds today. Read it as a dated earlier assessment; it does not establish a current buying opportunity.
How does the company make money?
HubSpot sells software that helps businesses attract and serve customers and organize their sales operations. Recurring subscriptions are at the core of the business.
What supports the business?
Revenue and operating cash inflow have increased. A prior-year first-half operating loss has turned into a profit.
What could improve?
More paying customers and additional software features could further increase earnings if costs grow more slowly. The company’s transformation must succeed for this to happen.
How is the stock price assessed?
This assessment refers to the analysis and its quoted price shown here. It is not a live quote or a personal recommendation to buy.
230.94 USD are demanding relative to the earnings power documented to date. A compelling price would require significantly more cash to reach shareholders on a lasting basis.
What is the main risk?
Intense competition, new artificial intelligence offerings, and workforce reductions can weigh on the business. Stock-based compensation also costs existing shareholders a portion of their ownership in the company.
What is the overall assessment?
Watch: HubSpot is growing and becoming more profitable. But at 230.94 USD, investors are already paying a lot for further progress; employee stock compensation and the announced job cuts limit the earnings power demonstrated today.
Continue exploring this stock in your account
A free Marqora account gives you the detailed analysis with further evidence and lets you compare and save stocks. Your selected stock is kept when you sign in or register.
Open the full analysis in a free account →
Already have an account? Sign in