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SAP SE
What does the company do — and does the stock price make sense?

SAP sells businesses software for tasks such as accounting, human resources, and procurement. The company earns money from cloud subscriptions, software, maintenance, and consulting.

Analysis dated XETR:SAPFree beta

Reviewed listing: XETR:SAP · Analysis dated Oct 26, 2026

It has not been confirmed whether the basis of this analysis still holds today. Read it as a dated earlier assessment; it does not establish a current buying opportunity.

01

How does the company make money?

SAP sells businesses software for tasks such as accounting, human resources, and procurement. The company earns money from cloud subscriptions, software, maintenance, and consulting.

02

What supports the business?

The value of cloud revenue already contracted for the near term rose 28 percent to 24.1 billion euros in the third quarter. This shows strong demand, even though not every order is revenue already earned.

03

What could improve?

SAP expects total revenue to grow faster in 2027 than in 2026. If the many contracted cloud orders gradually turn into sales, that could help; however, the outcome is uncertain.

04

How is the stock price assessed?

212.25 EURReviewed share price dated

This assessment refers to the analysis and its quoted price shown here. It is not a live quote or a personal recommendation to buy.

At 212.25 euros, the stock appears expensive: the price is roughly 29 times earnings per share if the first nine months of 2026 are simply annualized. This is not an earnings forecast, but it shows that the price assumes a great deal of further success.

05

What is the main risk?

Some of the cloud growth came from customers who paid late after financial difficulties. This catch-up effect might not recur; at the same time, SAP expects revenue from software maintenance to continue declining.

06

What is the overall assessment?

SAP combines a large cloud business with robust cash flow. At the price reviewed, however, the risk that expectations are already high outweighs this, so the stock remains on the watchlist.

Sources used in the analysis

  1. Original source 1 · www.sap.com · Oct 21, 2026
  2. Original source 2 · api-v4.fcsapi.com

How this assessment is prepared

Marqora selects companies for closer review. Existing analyses are prepared with AI using source evidence and are independently reviewed. This page reproduces the approved statements. The English text is translated from the same analysis version and reviewed separately.

Assumptions, data gaps and counterarguments are part of the assessment. The analysis does not replace your own checks or take your personal circumstances into account.

Editorial responsibility: Frank Herrmann. Legal notice